jimmy.


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Album Cards

Phygital Product

Album Cards brings back what fans lost when music went to streaming. Tap an album card, connect to the artist's world.

Opportunities

A product with emotional resonance but no roadmap — what to build first felt overwhelming.
A belief this could be a real business, but no method to prove it.
Interest existed but no systematic way to reach the right people.

Jimmy'd it open

Facilitated brainstorming sessions, conducted user interviews, built a prioritized roadmap. Hosted roadmap on Linear and trained team to own it going forward.
Built a 3-year financial model grounded in market research. Surfaced critical constraints — card production costs, streaming/infrastructure costs, and viral growth dependency.
Defined target personas — indie labels and emerging artists. Built a database of prospects, created consistent outreach messaging (PDFs, videos). Implemented CRM and trained team to own it going forward.